A highly unusual photo used to advertise photographic carbon prints.
This process is of very high quality, but more expensive than other popular techniques. The first experiments with carbon printing were done by Alphonse Poitevin in 1855. In 1875 Désiré Van Monckhoven published several manuals on this technique.
The humor with which this image was created is remarkable. All necessary information for customers is included: price, quantity, and quality of the print "portraits véritablement inaltérables". Carbon printing uses pigments instead of silver salts. This makes the image much more stable.
The photographer also has a technique for photographing babies with just a single second of exposure. And they work every day, even with rainy weather! Finally, he gives photography lessons to amateurs at reasonable prices 😉.

Photographer A. Lembert was based at Avenue Gambetta in Cholet. A commune of western France, in the Maine-et-Loire department.

ca. 26 x 20,3 cm